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Are you available on Tuesday, February 13, at noon (PST)? If so, book your calendar to attend Philip R. Lee Institute for Health Policy Studies Chancellor Robert Califf’s free lecture on the role of health policy in the era of ubiquitous information.

The digital era has made information about health universally available. At the same time, a major shift in computing has enabled deep measurement and analysis across the spectrum of human biology and clinical information.

The new frontier is the ability to characterize people and their interactions in the “real world.” The multidimensional integration of this information promises to unleash powerful approaches to risk assessment and intervention, particularly for common chronic diseases in which everyday life choices have a major impact. The limiting factors in using ubiquitous information for health benefit are no longer technological, but cultural and social.

Societal entities must consider approaches to these social and cultural issues:

  • the balance of privacy/confidentiality and individual and public health improvement from use of information
  • the integrity of information (fake and extremely biased information)
  • the role of advertising and balancing 1st Amendment rights with the potential for harm when advertising is truthful, but misleading or encourages unhealthy or harmful behavior
  • the degree to which regulation is needed
  • the methods of regulation.

Until the system of payment “flips” to reward health, disease prevention and functional status, the benefits of ubiquitous information will not be realized.


Tuesday, February 13, 2018
12–1 pm (PST)
Cole Hall
UCSF Parnassus Campus
505 Parnassus
San Francisco, CA 94143

RSVP Today!